You will probably not use your messages verbatim in media interviews very often; rather, you will communicate the themes of your messages in your own words. But since messaging forms the foundation of everything you communicate— in the media, during public presentations, on your website, in brochures, and even during casual conversations— it is important to invest time in developing powerful messages up front.
Key messages are statements you want to convey to a specific stakeholder that includes the action you want them to take after they listen to you, supported by the facts through statistics, trends, pictures and stories. Here are 4 types of messages to convey to your intended audience: Fact/ Result, Problem/ Solution, Advocacy or Call to Action, Benefits Stick to these 4 message types to deliver meaning messages to help move a stakeholder from armchair to advocate.
