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Social media is no longer about what you had for dinner

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Social media is no longer about what you had for dinner

It is okay if you don’t tap social media due to regulatory restrictions or it just does not fit your customer base, but you should have someone dedicated to monitoring various social media channels to avoid damage to your company’s reputation. 

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A digital marketing strategy is no longer optional

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A digital marketing strategy is no longer optional

Today companies must commit to a stronger digital strategy, leveraging websites and social media channels as the primary media for disseminating your messages and setting the record straight.

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How to remain relevant with all this fake news?

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How to remain relevant with all this fake news?

To remain relevant you should create a content calendar of topics to stay in front of your target market and integrate with other media and marketing outreach such as newsletter or social media posts.  This will help develop relationships with other key influencers.

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6 TIPS FOR STAYING OUT OF THE MEDIA

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6 TIPS FOR STAYING OUT OF THE MEDIA

There are more businesses looking to stay out of the media than get their name in the paper or their logo on TV. A good publicist or PR firm can work with reporters, editors and producers to keep their clients out of the media, as much as they can work to get them in. Here's how.

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These three things will help you get in front of a real reporter

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These three things will help you get in front of a real reporter

Engaging the media helps you build credibility, establish trust and raises awareness about the organization. You should work to develop proactive relationships with reporters covering issues important to the organization and develop content or collect data to help reporters tell unique stories about issues important to the company. 

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A Compelling Story Has These 5 Critical Components

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A Compelling Story Has These 5 Critical Components

For every message, you should develop at least two of each type of support, which will allow you to articulate the main themes of your messages in every answer without ever sounding repetitive. Compelling stories typically have five components.

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4 Key Messages To Move Stakeholder From Armchair To Advocate

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4 Key Messages To Move Stakeholder From Armchair To Advocate

Key messages are statements you want to convey to a specific stakeholder that includes the action you want them to take after they listen to you, supported by the facts through statistics, trends, pictures and stories. Here are 4 types of messages to convey to your intended audience: Fact/ Result, Problem/ Solution, Advocacy or Call to Action, Benefits Stick to these 4 message types to deliver meaning messages to help move a stakeholder from armchair to advocate.

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3 easy ways to move your audience to do something

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3 easy ways to move your audience to do something

Moving your audience to action is about influencing how they think and feel and ultimately, what you want them to do. By understanding the desired outcomes at the start, you’ll be able to develop messages that drive your key audiences to action, with these three east tips. 

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4 Quick Tips In Creating The Message That Matters

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4 Quick Tips In Creating The Message That Matters

A message map is the foundation for all communications relating to an organization. Once it has been developed, a message map serves as the blueprint for all communication on a topic, from talking points to marketing collateral, website copy and anything else you may need to create. 

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MY BIGGEST FEAR – Public Speaking

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MY BIGGEST FEAR – Public Speaking

If you are not defining the perception you want everyone to have, then everyone defines you based on their own perceptions.  And even if those perceptions are wrong, then they are still right as far as the audience is concerned. Here are a few tips to think about before you speak publicly. 

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What is news?

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What is news?

The world around us is changing. Not necessarily because of an election, but how to use and interact with technology. We need to be smarter, wiser and more connected to the world around us to know fact from fiction. We need to be vigilant and question where our news and information is coming from and who is telling it. Believe what you want but know for every issue there is always more to the story being told or the pictures and video being shared.

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Defending the Accused in a Sex Crime

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Defending the Accused in a Sex Crime

Accused of a sex crime? Deal with it yourself or loose out in the court of public opinion.

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Are you relevant to today's news cycle?

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Are you relevant to today's news cycle?

Promoting your brand or yourself as the brand can be both difficult and easy. With a website and social media you can broadcast your news, information and insight to the world or specifically target your target market with the right data and resources.