I help companies shift their marketing strategies, from pitching the media to informing them by creating content, establishing credibility and engaging the decision-makers.
As a lawyer, I work closely with companies and their attorneys to manage risk, prepare and avoid a crisis or work with a client through a very difficult situation while working to repair their reputation.
On behalf of companies, I help build trust with key stakeholders through direct engagement, one-on-one meetings and corporate social responsibility campaigns.
I help clients foster strategic relationships to protect and enhance their profile in the public's eye.
I formed North Coast Strategies, a high-stakes public strategy (public relations + affairs) firm, by combining my experience in law, strategic communications and public policy. I help people and companies protect their reputation or gain a competitive advantage.
As an attorney with a practice centered-around strategic communications, crisis management and public affairs, I help clients understand how their legal problems can become PR problems and what they can do to minimize risk and protect their reputation.
As a trained facilitator, I also work with government, business and community leaders to resolve public policy disputes. I create a facilitative process to take the politics out of policy by bringing multiple stakeholders together and moving issues forward.
Although I work independently, at times I have a network of other consultants that allows me to offer an extended variety of marketing services on an as needed basis. Because of my virtual structure and low overhead, I am able to focus on specific projects and work very closely with my clients.
DANIEL CHERRIN is the founder and CEO of North Coast Strategies and co-owner/editor of Detroit Meddle. Through advocacy, collaboration and strategic relationships, Daniel Cherrin has built a successful career, as an attorney, lobbyist and public relations professional. This includes serving as the Communications Director for the City of Detroit and Press Secretary to the Mayor of Detroit, federal lobbyist for the Detroit Regional Chamber and the owner of an independent public affairs consultancy.
Over the past 20 years, Daniel has worked on a number of high profile issues, advising university presidents, mayors, CEOs, association executives and others, ranging from: Restoring the public’s trust in the City of Detroit after its’ mayor went to prison; serving as the spokesman for Michigan’s smallest and most historic city; representing one of the busiest international border crossing’s along the US Canadian Border; advising a university president on crisis management related to their kidney transplant program; and, leading a series of stakeholder meetings in Ontario around an 1,800 MW off shore wind farm proposal.
Daniel believes the way forward is to engage! Through targeted communications, strategic relationships and something valuable to share, Daniel works to protect and enhance the reputation of organizations and people in the public eye. He is married, the father of 3 and enjoys competing in 5Ks with his children.
Now, let’s start the conversation!
#IAM | Independent, Strategic, Calm, Connected, Collaborative, Direct, and Fun!
TO BOOK DANIEL AS A SPEAKER FOR CONFERENCES + TRADE SHOWS + BUSINESS MEETINGS:
Daniel is available to speak at conferences and other events on issues related to crises communications, cyber-security, risk management, public affairs and strategic communications. Daniel was as a speaker at:
Public Relations Society of America International Conference, Lessons from Flint: Crisis Management For Public Officials, October, 2016
Michigan Food and Agriculture Protection & Defense Working Group, Michigan Department of Agriculture, Risk Communications During Food Emergency Events, October, 2016
State Bar of Michigan, Environmental Law Summer Program: Crisis Mode: What Do You Do When It All Hits the Fan?, June, 2018
GOVERNMENT RELATIONS + PUBLIC AFFAIRS
CORPORATE SOCIAL RESPONSIBILITY + TRADE SHOW PR
PUBLIC POLICY DISPUTE RESOLUTION + FACILITATION
Secured media in local, national and trade media, including:
Along the shores of America’s North Coast I work to develop meaningful relationships through insight and advocacy. This is my chance to offer advice and commentary on trends in the industry that will help you protect and enhance your reputation. I will offer insight into the media covering your issues and my thoughts and insight on Detroit and the North Coast. At times, I may focus on other issues to help you think critically, anticipate change and make decisions that help move you forward.
Max Burgers (MAX) may not be well-known outside of Sweden or its’ growing collection of restaurants in Europe and the Middle East, but it has found a way to create a menu for their 130 restaurants that actually removes carbon dioxides from the atmosphere. On June 5th, at the Sustainable Brands event in Vancouver, Canada, MAX officially launches their climate positive burgers. From June 14th every single bite of a MAX burger helps our climate. [Link to news release.]
Sustainable Brands® recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre (West) in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market sector innovations, and to network with current and future partners. *Photo Credit: Vancouver Economic Commission.
On May 25, 2018, the General Data Protection Regulation (GDPR) will officially take effect. For European individuals, GDPR expands their data privacy rights and gives them more power to control their data. For companies that process the personal data of these European individuals, GDPR requires compliance with a new set of regulations. This is our policy.
SBIO semi-finalist Plascon Plastics’ patented processes allow specific waste streams of materials to be incorporated directly into the injection molding process for use in new plastic products and packaging. | Image credit: Plascon Plastics
A lot of the discussion at the G7 summit next month will focus on ocean sustainability and a plastics charter still being negotiated with G7 nations, led by Environment Minister Catherine McKenna. While the Prime Minister focuses his ocean’s agenda is expected to focus on three areas: combating overfishing, reducing the dumping of harmful plastics and finding ways to help coastal states — including parts of the United States — cope with rising sea levels, corporations are already redesigning their business around cleaner oceans.