Public Relations • Crisis Management • Public Affairs


Public Relations • Crisis Management • Public Affairs

Daniel Cherrin, Founder

Daniel Cherrin, Founder

Protecting and Enhancing Your Reputation

I work to protect & enhance the reputation of organizations in the public eye through insight, advocacy and development of key relationships in the media and community. My legal, legislative and public relations experience  will help you navigate the complex environment of litigation, governmental and regulatory actions, media scrutiny and public perception.

North Coast Strategies is a public affairs firm focused on developing strategic and meaningful relationships to protect a company's reputation, through strategic relationships and engagement.

Public Relations

I help companies shift their marketing strategies, from pitching the media to informing them by creating content, establishing credibility and engaging the decision-makers.

Crisis Management

As a lawyer, I work closely with companies and their attorneys to manage risk, prepare and avoid a crisis or work with a client through a very difficult situation while working to repair their reputation.

Public Affairs

On behalf of companies, I help build trust with key stakeholders through direct engagement, one-on-one meetings and corporate social responsibility campaigns. 

Strategic Communications • Media Relations • External Affairs • Community Engagement • Stakeholder Engagement • Corporate Social Responsibility

You helped renew my respect for folks who opt for public service.
— Dave Josar, The Detroit News
You think of things that we don’t, but raise our visibility. We have never had that, so it’s much appreciated.
— John Kerr, Detroit Wayne County Port Authority
I appreciate what you have done to help open doors for us…
— Dr. Alan Wildeman, President of the University of Windsor

About Me


About Me

A Strategy Based on Relationships

I help organizations protect and enhance their reputation while developing stronger relationships with business and community leaders, elected officials and the media, to enhance their business objectives.

High Stakes

Legal Advantage

Moving Issues Forward

Independence & Flexibility

I formed North Coast Strategies, a high-stakes public strategy (public relations + affairs) firm, by combining my experience in law, strategic communications and public policy. I help people and companies protect their reputation or gain a competitive advantage.

As an attorney with a practice centered-around strategic communications, crisis management and public affairs, I help clients understand how their legal problems can become PR problems and what they can do to minimize risk and protect their reputation.

As a trained facilitator, I also work with government, business and community leaders to resolve public policy disputes. I create a facilitative process to take the politics out of policy by bringing multiple stakeholders together and moving issues forward.

Although I work independently, at times I have a network of other consultants that allows me to offer an extended variety of marketing services on an as needed basis. Because of my virtual structure and low overhead,  I am able to focus on specific projects and work very closely with my clients.

More About Daniel

I have served as the spokesperson for the City of Detroit, Mackinac Island, Mich., Detroit Bulk Storage and The Ann Arbor Art Fair.  I also represented a number of local and national companies as their lobbyist or public relations counsel.

In 2008, I was appointed by Detroit’s 61st Mayor, Kenneth V. Cockrel Jr., as the Communications Director and Press Secretary for the City of Detroit. As Detroit’s Chief Communications Officer, I was responsible for managing the city's response to the financial crisis of 2008 and the federal government's bailout of America's auto industry, while working to rebuild a city's image following the resignation and incarceration of the previous mayor. I serve on the boards of the MS Society and Michigan Political Leadership Program and currently chairs the Executive Leadership Committee for the Michigan Society of Association Executives (MSAE).

Married and a father of three, I also serve as a mediator, focusing on public policy disputes and was named as a Top Lawyer in Detroit (2013) for Government Relations by dbusiness Magazine. I enjoy spending time with my family and competing in triathlons and 10K races.


Daniel is available to speak at conferences and other events on issues related to crises communications, risk management, public affairs and strategic communications.  Daniel was recently featured as a speaker at:

Public Relations Society of America International Conference, "Lessons from Flint: Crisis Management For Public Officials," October, 2016

Michigan Food and Agriculture Protection & Defense Working Group, Michigan Department of Agriculture, "Risk Communications During Food Emergency Events, October, 2016

Trusted By

You have been awesome to work with. How I wish the election would have gone the other way ... Let’s keep in touch for future interviews.
— Rebekah Rhodes, Producer “The Dick Purtan Show,” WOMC 104.3 FM
I sent you a personal note not only thanking you for your work, but for introducing us to wonderful ideas and people. We appreciate all you’ve done.
— Richard A. Loewenstein, Chief Executive Officer, JARC
You did a great job. We still have to follow up of course but in any case in the future I know where to find my PR.
— Daniel Cohen, Business Development Manager, Shikun & Binui

My Work


My Work


Size does not matter. Results do.

With a diversity of experience, I am able to strategically advise clients from a business perspective and focused on measurable results.


  • Served as the spokesperson for: The City of Detroit (Mich.), Mackinac Island, Mich. and The Ann Arbor Art Fair.
  • Served as spokesperson for an 1800 MW off shore wind farm proposal in Southwest Ontario and led their public engagement meetings in the province.
  • Secured pre and post national media exposure for The New York Times Salute Our Heroes career fair and job expo, in Chicago, with national and local news outlets, including: The Associated Press, Chicago Tribune, Paul Harvey, the Voice of America and others. “Salute Our Heroes” realized outstanding attendance by more than 5,000 veterans and more than 175 blue-chip exhibitors.
  • Serve as public affairs + relations counsel to Vistage International, a global association of CEOs, securing media in/on: The Wall Street Journal, Bloomberg, CNBC, TheStreet.com and The New York Times.
  • Created public relations strategy for Guardian Industries, a global leader in glass manufacturing and secured media placements in influential trade publications. 
  • Created national public relations strategy for Cassidy Turley, a commercial real estate service firm.
  • Represented the University of Windsor (ONT) and City of Windsor (ONT) in enhancing cross-border relationships.
  • Provided strategic counsel to an art gallery and cruise ship art auction company, who was the target of an Inside Edition story.
  • Secured non-traditional national media for Marco Andretti, the 2006 Indy Racing League Rookie of the Year, in publications such as: The New York Times, Brandweek, Teenmag.com and Seventeen in an effort to secure new sponsors.
  • Successfully secured national and local media attention for JARC for building the nation’s first-known green and barrier free home in the: Detroit News, Detroit Free Press, Associated Press, Chicago Tribune, Technology Century, EcoHome Magazine, WDIV NBC (Detroit), USA Today and The Oakland Press, in addition to positioning JARC to win an award by the Engineering Society of Detroit, in a brand new category for non-profits.
  • Organized media events surrounding the 75th Anniversary of the Detroit Windsor Tunnel.
  • Designed & authored a 10 page color brochure to tell the story of Big Rock, Michigan’s first nuclear power plant that was being decommissioned, and the partnership between the contractors and laborers, including media attention in the Michigan Chronicle; WILZ-TV (Lansing); the Oakland Business Review, Detroit Free Press, Midland Daily News, Lansing State Journal, and others.

On behalf of WWJ, thank you for your efforts in working with us and helping us whenever possible. We appreciate you answering our questions at all hours of the day and night and being available.
— Rob Davidek, News Director WWJ 950-AM
The article you published in the electronic newspaper went to the CEO of Shikun & Binui who was so happy with it, he sent the article to the entire management team. It was very important!!!! Well done.
— Eran Eizik, Shikun & Binui
Dan has very good economic development and political connections in Michigan and beyond, which he leverages well for strategic communications and business connections for his clients.
— Karolyn Hart, Vice President, Windsor Essex Economic Development Corporation

The North Coast Blog


The North Coast Blog

Relationships Matter!

Along the shores of America’s North Coast I work to develop meaningful relationships through insight and advocacy. This is my chance to offer advice and commentary on trends in the industry that will help you protect and enhance your reputation. I will offer insight into the media covering your issues and my thoughts and insight on Detroit and the North Coast. At times, I may focus on other issues to help you think critically, anticipate change and make decisions that help move you forward.

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Recent Posts

Special Kids Deserve A Special Santa

For children and families living with autism, there will be a Special Needs Santa at Laurel Park Mall (37700 West Six Mile Road, Livonia, MI 48152) on December 4 and for those in Michigan's Upper Penninsula, , there will be a Sensitive Santa at Lincoln Elementary School (810 5th Ave E, Sault Ste. Marie, MI 49783), on December 4, from 1-5 PM. 

Explaining The Trump Victory To My Children & Your CEO

This is our time to volunteer and get engaged in the communities to show people they are appreciated. It is our chance to show the world we care by becoming  more involved as a global citizen, read more about what is going on in the world around us and become involved in public diplomacy.

If the government can't lead, Hire a PR professional!

Developers and public officials should take note, that public engagement in large-scale mixed-use projects or projects involving critical infrastructure is vital to the success of any project. Any project begins with a vision. If that vision is not shared or shaped without public insight, then the project may fail or end up looking a lot different than originally thought of. PR or Public Relationships can help any project succeed. It will bring less fear, build trust and may actually motivate people to help advance your project, the way you want it. 

When a crisis affects people’s lives, Forget Politics with these 8 tips!!

When a crisis affects people’s lives – forget politics, but remember these 6 tips.

The only tip you will need when a problem becomes a crisis …

The only tip you will need when a problem becomes a crisis …

Your accomplishments on this team have left a tremendous footprint and will be long-lasting.
— Bridget Kavanaugh, Crain’s Communications
Dan, the editorial is fantastic! Thanks for the brilliant idea and execution.
— Ann Kalass, Starfish Family Services CEO
Daniel, Thank you for providing the data, explaining it, etc. It’s much appreciated.
— Sarah E. Needleman
, Small Business Editor & Reporter, 
The Wall Street Journal

Contact Me


Contact Me