Daniel Cherrin, Founder

Daniel Cherrin, Founder

Protecting and Enhancing Your Reputation

I work to protect & enhance the reputation of organizations in the public eye through insight, advocacy and development of key relationships in the media and community. My legal, legislative and public relations experience  will help you navigate the complex environment of litigation, governmental and regulatory actions, media scrutiny and public perception.

North Coast Strategies is a public affairs firm focused on developing strategic and meaningful relationships to protect a company's reputation, through strategic relationships and engagement.


Public Relations

I help companies shift their marketing strategies, from pitching the media to informing them by creating content, establishing credibility and engaging the decision-makers.

Crisis Management

As a lawyer, I work closely with companies and their attorneys to manage risk, prepare and avoid a crisis or work with a client through a very difficult situation while working to repair their reputation.

Public Affairs

On behalf of companies, I help build trust with key stakeholders through direct engagement, one-on-one meetings and corporate social responsibility campaigns. 

Strategic Communications • Media Relations • External Affairs • 
Community Engagement • Stakeholder Engagement • Corporate Social Responsibility • Social Media monitoring


You helped renew my respect for folks who opt for public service.
— Dave Josar, The Detroit News
You think of things that we don’t, but raise our visibility. We have never had that, so it’s much appreciated.
— John Kerr, Detroit Wayne County Port Authority
I appreciate what you have done to help open doors for us…
— Dr. Alan Wildeman, President of the University of Windsor