I help companies shift their marketing strategies, from pitching the media to informing them, by creating content, establishing credibility and engaging the decision-makers.
As a lawyer, I work with companies to keep them on guard or help them if they get caught off guard. This includes working proactively to limit your risk and protecting your reputation when an issue becomes a problem and a problem becomes a crisis.
PURPOSE DRIVEN COMPANIES
We work with companies to become purpose-driven and make an impact to improve their competitiveness, through enhanced social, environmental and economic sustainability initiatives.
We bring people together to make good decisions under difficult situations. We don't take sides or make decisions. We simply create the path for people to move beyond their differences, join together and discover a new way forward. We simply help start the conversation.
I help clients foster strategic relationships to protect and enhance their profile in the public's eye.
I formed North Coast Strategies, a high-stakes public strategy (public relations + affairs) firm, by combining my experience in law, strategic communications and public policy. I help people and companies protect their reputation or gain a competitive advantage.
As an attorney with a practice centered-around strategic communications, crisis management and public affairs, I help clients understand how their legal problems can become PR problems and what they can do to minimize risk and protect their reputation.
As a trained facilitator, I also work with government, business and community leaders to resolve public policy disputes. I create a facilitative process to take the politics out of policy by bringing multiple stakeholders together and moving issues forward.
Although I work independently, at times I have a network of other consultants that allows me to offer an extended variety of marketing services on an as needed basis. Because of my virtual structure and low overhead, I am able to focus on specific projects and work very closely with my clients.
DANIEL CHERRIN is the founder and CEO of North Coast Strategies and co-owner/editor of Detroit Meddle. Through advocacy, collaboration and strategic relationships, Daniel Cherrin has built a successful career, as an attorney, lobbyist and public relations professional. This includes serving as the Communications Director for the City of Detroit and Press Secretary to the Mayor of Detroit, federal lobbyist for the Detroit Regional Chamber and the owner of an independent public affairs consultancy.
Over the past 20 years, Daniel has worked on a number of high profile issues, advising university presidents, mayors, CEOs, association executives and others, ranging from: Restoring the public’s trust in the City of Detroit after its’ mayor went to prison; serving as the spokesman for Michigan’s smallest and most historic city; representing one of the busiest international border crossing’s along the US Canadian Border; advising a university president on crisis management related to their kidney transplant program; and, leading a series of stakeholder meetings in Ontario around an 1,800 MW off shore wind farm proposal.
Daniel believes the way forward is to engage! Through targeted communications, strategic relationships and something valuable to share, Daniel works to protect and enhance the reputation of organizations and people in the public eye. He is married, the father of 3 and enjoys competing in 5Ks with his children.
Now, let’s start the conversation!
#IAM | Independent, Strategic, Calm, Connected, Collaborative, Direct, and Fun!
TO BOOK DANIEL AS A SPEAKER FOR CONFERENCES + TRADE SHOWS + BUSINESS MEETINGS:
Daniel is available to speak at conferences and other events on issues related to crises communications, cyber-security, risk management, public affairs and strategic communications. Daniel was as a speaker at:
Public Relations Society of America International Conference, Lessons from Flint: Crisis Management For Public Officials, October, 2016
Michigan Food and Agriculture Protection & Defense Working Group, Michigan Department of Agriculture, Risk Communications During Food Emergency Events, October, 2016
State Bar of Michigan, Environmental Law Summer Program: Crisis Mode: What Do You Do When It All Hits the Fan?, June, 2018
GOVERNMENT RELATIONS + PUBLIC AFFAIRS
CORPORATE SOCIAL RESPONSIBILITY + TRADE SHOW PR
PUBLIC POLICY DISPUTE RESOLUTION + FACILITATION
Secured media in local, national and trade media, including:
Along the shores of America’s North Coast I work to develop meaningful relationships through insight and advocacy. This is my chance to offer advice and commentary on trends in the industry that will help you protect and enhance your reputation. I will offer insight into the media covering your issues and my thoughts and insight on Detroit and the North Coast. At times, I may focus on other issues to help you think critically, anticipate change and make decisions that help move you forward.
Months after taking office, the auto industry collapsed and the United States entered the Great Recession of 2008. Despite these challenges, we unraveled city government, making our work transparent and open. We cleaned up the city’s finances, opened police precincts in Detroit’s neighborhoods and helped a city heal after years of corruption.
Labor policy has not kept up with the changing workforce and the economic realities over how companies engage the new worker. There is a need to redefine who an employee is and how a worker or independent contract are protected while “on the job,” both physically, financially and with any intellectual capital.