I help companies shift their marketing strategies, from pitching the media to informing them by creating content, establishing credibility and engaging the decision-makers.
As a lawyer, I work closely with companies and their attorneys to manage risk, prepare and avoid a crisis or work with a client through a very difficult situation while working to repair their reputation.
On behalf of companies, I help build trust with key stakeholders through direct engagement, one-on-one meetings and corporate social responsibility campaigns.
I formed North Coast Strategies, a high-stakes public strategy (public relations + affairs) firm, by combining my experience in law, strategic communications and public policy. I help people and companies protect their reputation or gain a competitive advantage.
As an attorney with a practice centered-around strategic communications, crisis management and public affairs, I help clients understand how their legal problems can become PR problems and what they can do to minimize risk and protect their reputation.
As a trained facilitator, I also work with government, business and community leaders to resolve public policy disputes. I create a facilitative process to take the politics out of policy by bringing multiple stakeholders together and moving issues forward.
Although I work independently, at times I have a network of other consultants that allows me to offer an extended variety of marketing services on an as needed basis. Because of my virtual structure and low overhead, I am able to focus on specific projects and work very closely with my clients.
I have served as the spokesperson for the City of Detroit, Mackinac Island, Mich., Detroit Bulk Storage and The Ann Arbor Art Fair. I also represented a number of local and national companies as their lobbyist or public relations counsel.
In 2008, I was appointed by Detroit’s 61st Mayor, Kenneth V. Cockrel Jr., as the Communications Director and Press Secretary for the City of Detroit. As Detroit’s Chief Communications Officer, I was responsible for managing the city's response to the financial crisis of 2008 and the federal government's bailout of America's auto industry, while working to rebuild a city's image following the resignation and incarceration of the previous mayor. I serve on the boards of the MS Society and Michigan Political Leadership Program and currently chairs the Executive Leadership Committee for the Michigan Society of Association Executives (MSAE).
Married and a father of three, I also serve as a mediator, focusing on public policy disputes and was named as a Top Lawyer in Detroit (2013) for Government Relations by dbusiness Magazine. I enjoy spending time with my family and competing in triathlons and 10K races.
CONFERENCES + TRADE SHOWS + BUSINESS MEETINGS
Daniel is available to speak at conferences and other events on issues related to crises communications, risk management, public affairs and strategic communications. Daniel was recently featured as a speaker at:
Public Relations Society of America International Conference, "Lessons from Flint: Crisis Management For Public Officials," October, 2016
Michigan Food and Agriculture Protection & Defense Working Group, Michigan Department of Agriculture, "Risk Communications During Food Emergency Events, October, 2016
Size does not matter. Results do.
With a diversity of experience, I am able to strategically advise clients from a business perspective and focused on measurable results.
Along the shores of America’s North Coast I work to develop meaningful relationships through insight and advocacy. This is my chance to offer advice and commentary on trends in the industry that will help you protect and enhance your reputation. I will offer insight into the media covering your issues and my thoughts and insight on Detroit and the North Coast. At times, I may focus on other issues to help you think critically, anticipate change and make decisions that help move you forward.
The nation's leading experts often command large fees to speak before groups at conferences and trade shows. There are other forums where experts, policy makers or celebrities are invited to speak, given the right issue and audience. Here are some of the best forums to try to get invited to speak at.
1.3 Million people living in Michigan rely on just $4.20 to feed themselves. In fact, 1 in 7 individuals rely on SNAP, Supplemental Nutrition Assistance Program (formerly known as “food stamps”), to eat and/or feed their family — 27% of whom, are children, 28% of whom are 60 or older — That’s only $1.20 per meal. Yad Ezra, Michigan's only Kosher food pantry is challenging the community to live of $4.20 for food on July 11-12 and see what it feels like to live on SNAP. You've been SNAPPED and I challenge you to join me.
Facebook, Twitter and Instagram is no longer used to post what your college roommate from decades ago had for dinner. Social media is a vital tool to a companies sales funnel and managing its reputation. For many companies it is the first line of defense, an early warning system into issues becoming problems and problems turning into crises. To manage risk and monitor the digital chatter, companies should have a social media policy. Here are a few tips in drafting that policy.