I help companies shift their marketing strategies, from pitching the media to informing them by creating content, establishing credibility and engaging the decision-makers.
As a lawyer, I work closely with companies and their attorneys to manage risk, prepare and avoid a crisis or work with a client through a very difficult situation while working to repair their reputation.
On behalf of companies, I help build trust with key stakeholders through direct engagement, one-on-one meetings and corporate social responsibility campaigns.
I help clients foster strategic relationships to protect and enhance their profile in the public's eye.
I formed North Coast Strategies, a high-stakes public strategy (public relations + affairs) firm, by combining my experience in law, strategic communications and public policy. I help people and companies protect their reputation or gain a competitive advantage.
As an attorney with a practice centered-around strategic communications, crisis management and public affairs, I help clients understand how their legal problems can become PR problems and what they can do to minimize risk and protect their reputation.
As a trained facilitator, I also work with government, business and community leaders to resolve public policy disputes. I create a facilitative process to take the politics out of policy by bringing multiple stakeholders together and moving issues forward.
Although I work independently, at times I have a network of other consultants that allows me to offer an extended variety of marketing services on an as needed basis. Because of my virtual structure and low overhead, I am able to focus on specific projects and work very closely with my clients.
DANIEL CHERRIN is the founder and CEO of North Coast Strategies and co-owner/editor of Detroit Meddle. Through advocacy, collaboration and strategic relationships, Daniel Cherrin has built a successful career, as an attorney, lobbyist and public relations professional. This includes serving as the Communications Director for the City of Detroit and Press Secretary to the Mayor of Detroit, federal lobbyist for the Detroit Regional Chamber and the owner of an independent public affairs consultancy.
Over the past 20 years, Daniel has worked on a number of high profile issues, advising university presidents, mayors, CEOs, association executives and others, ranging from: Restoring the public’s trust in the City of Detroit after its’ mayor went to prison; serving as the spokesman for Michigan’s smallest and most historic city; representing one of the busiest international border crossing’s along the US Canadian Border; advising a university president on crisis management related to their kidney transplant program; and, leading a series of stakeholder meetings in Ontario around an 1,800 MW off shore wind farm proposal.
Daniel believes the way forward is to engage! Through targeted communications, strategic relationships and something valuable to share, Daniel works to protect and enhance the reputation of organizations and people in the public eye. He is married, the father of 3 and enjoys competing in 5Ks with his children.
Now, let’s start the conversation!
#IAM | Independent, Strategic, Calm, Connected, Collaborative, Direct, and Fun!
TO BOOK DANIEL AS A SPEAKER FOR CONFERENCES + TRADE SHOWS + BUSINESS MEETINGS:
Daniel is available to speak at conferences and other events on issues related to crises communications, cyber-security, risk management, public affairs and strategic communications. Daniel was as a speaker at:
Public Relations Society of America International Conference, "Lessons from Flint: Crisis Management For Public Officials," October, 2016
Michigan Food and Agriculture Protection & Defense Working Group, Michigan Department of Agriculture, "Risk Communications During Food Emergency Events, October, 2016
GOVERNMENT RELATIONS + PUBLIC AFFAIRS
CORPORATE SOCIAL RESPONSIBILITY + TRADE SHOW PR
PUBLIC POLICY DISPUTE RESOLUTION + FACILITATION
Along the shores of America’s North Coast I work to develop meaningful relationships through insight and advocacy. This is my chance to offer advice and commentary on trends in the industry that will help you protect and enhance your reputation. I will offer insight into the media covering your issues and my thoughts and insight on Detroit and the North Coast. At times, I may focus on other issues to help you think critically, anticipate change and make decisions that help move you forward.
he Guild of Artists & Artisans is a non-profit, membership organization of professional artists that produces six art events throughout the year, including the award-winning Ann Arbor Summer Art Fair. Each event is a juried event, representing a diverse array of fine art mediums, with ceramics, painting, photography, glass, jewelry, sculpture, mixed media, drawing, printmaking and more. Entertainment and great food options at each of these fairs make them extra enjoyable and exciting events.
In their first exhibition of 2018, PLAYGROUND DETROIT will feature 100 works by 70 different artists, all of whom have a developmental disability. The exhibition, “What Color Do You Want to Start With?” starts with an evening opening reception on Thursday, January 25, 2018, from 6-9P, and runs until February 3, 2018. Gallery hours are Wednesday-Friday, 12-6p and Saturday, 12-4P.
Centria Healthcare, the nation’s largest provider of Applied Behavior Analysis (ABA) therapy for children with autism, today announced its expansion of autism services into eight new counties in New Jersey: Camden, Gloucester, Burlington, Ocean, Monmouth, and parts of Mercer, Middlesex, and Atlantic. Expanding services in New Jersey will allow Centria Healthcare to help families find the resources they need to help their children succeed in the world on their own terms.