It is okay if you don’t tap social media due to regulatory restrictions or it just does not fit your customer base, but you should have someone dedicated to monitoring various social media channels to avoid damage to your company’s reputation.
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Today companies must commit to a stronger digital strategy, leveraging websites and social media channels as the primary media for disseminating your messages and setting the record straight.
If confronted by a reporter who looks like they are working on a smear piece of the organization or partner, stop and address the reporter directly. Always looking at them, repeating their questions and stick to your key messages.
To remain relevant you should create a content calendar of topics to stay in front of your target market and integrate with other media and marketing outreach such as newsletter or social media posts. This will help develop relationships with other key influencers.
There are more businesses looking to stay out of the media than get their name in the paper or their logo on TV. A good publicist or PR firm can work with reporters, editors and producers to keep their clients out of the media, as much as they can work to get them in. Here's how.
Engaging the media helps you build credibility, establish trust and raises awareness about the organization. You should work to develop proactive relationships with reporters covering issues important to the organization and develop content or collect data to help reporters tell unique stories about issues important to the company.
Here are 9 different ways to get on TV or in the newspaper.
Moving your audience to action is about influencing how they think and feel and ultimately, what you want them to do. By understanding the desired outcomes at the start, you’ll be able to develop messages that drive your key audiences to action, with these three east tips.
Remember these 11 simple things for any interview
The interview starts at Hello and ends at Goodbye
12 Great Tips To Ace Your Next Media Interview
Congratulations on getting the interview. Now following these steps before you ever talk to a reporter.
If you are not defining the perception you want everyone to have, then everyone defines you based on their own perceptions. And even if those perceptions are wrong, then they are still right as far as the audience is concerned. Here are a few tips to think about before you speak publicly.
The world around us is changing. Not necessarily because of an election, but how to use and interact with technology. We need to be smarter, wiser and more connected to the world around us to know fact from fiction. We need to be vigilant and question where our news and information is coming from and who is telling it. Believe what you want but know for every issue there is always more to the story being told or the pictures and video being shared.
Accused of a sex crime? Deal with it yourself or loose out in the court of public opinion.
Promoting your brand or yourself as the brand can be both difficult and easy. With a website and social media you can broadcast your news, information and insight to the world or specifically target your target market with the right data and resources.