According to a recent survey by Nielsen Data, only 5.4% of our mobile phone time is taken up by the phones dialer function, meaning traditional talking. In fact, the survey found we are spending

  • 2.3% of the time with music;
  • 13.4% txting;
  • 11% with the browse; and,
  • More than half our time with other with mobile apps.

According to the study, our smart phones have already replaced clocks, flash lights, calculators, cameras and video cameras.As a result, any marketing strategy should include a mobile strategy. While many of us or still catching on to social media, such as Facebook, Twitter and LinkedIn, we need to expand our scope and bring our tablets and smart phones into the discussion.