Primary Message:The Challenge (Background/Summary of the problem)
Secondary Message: What needs to change, barriers, issues? What is the desired change or outcome? What do we hope to achieve? (this could be a policy change, funding, etc.)
Why do you have the solution or are a leader in finding solutions? What do you do? Why do you do it? This should include personal stories tied to emotions to create a story and an image in the legislators mind, complete with research or statistics/numbers to show positive results.
The Ask: What is the call to action or solution?
KEY TAKE AWAYS These will become are key messages so what do you want them to remember about your visit.
Don't forget to always leave something with them -- a folder, brochure, fact sheet etc. and then don't forget to follow up with them after your meeting.