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sustainability

Fighting Climate Change,  One Bite At A Time

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Fighting Climate Change, One Bite At A Time

Companies throughout the world are grappling with how or if they should address issues around climate change. With principles in place after the COP24 climate talks concluded last week however government leaders must work build partnerships with the business community to address climate change. This is an issue that will be on the agenda at Davos next month.

I am not sure the last time you ate at Max Burgers (130 restaurants in Sweden, Findland, Denmark, Poland, Egypt, & the U.A.E.), but recently the fast-food chain with 130 restaurants in Europe and The Middle East launched a climate positive menu to help prevent further damage caused by climate change.

They do this by (1) measuring their product emissions from the farmers' land to the guests' hand, (2) reducing their emissions, and (3) capturing at least 110% of their emissions by planting trees.

They take their role seriously in not only reducing their carbon footprint but they are covering up to reverse the damage caused by the agricultural and fast-food industry. In addition to their climate positive menu, Max Burgers :

  • Lists the impact each item has on the climate on their menu. 

  • Has set a goal that, by 2022, half of all meals it sells worldwide will be made of foods other than beef.

  • Has a significant menu of plant-based and lacto-ovo options,  

European companies are more aggressive around climate change and offer a window as to what is to come for North American chains. If you are a journalist interested in talking about how companies are making significant changes in their business operations to reduce the impact they are having on the environment, feel free to direct message me so that I can connect you to the executives at MAX Burgers and other corporate leaders making a difference in sustainability.

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Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

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Global Brand Leaders Set to Redesign the Future of Commerce at SB’18 Vancouver

Sustainable Brands® recently unveiled the full programming and schedule for the Activation Hub at SB’18 Vancouver, running June 4-7 at the Vancouver Convention Centre (West) in Vancouver, British Columbia. The Activation Hub is the central hub of the Vancouver conference, an area where attendees gather to hear from solution-providers, to collaborate and co-create on market sector innovations, and to network with current and future partners. *Photo Credit: Vancouver Economic Commission.

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Millennials demand your message matter

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Millennials demand your message matter

Businesses struggle today in how to deal with the millennial workforce and yet, millennials are forcing the hands of companies to speak up and speak out on high profile environmental issues and on perceived social injustices.Where government fails to act, millennials are demanding their employer or the company's they do business with, step up to the plate to make an impact beyond their bottom line.

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The Investing Power of Millennials: Redefining the Good Life

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The Investing Power of Millennials: Redefining the Good Life

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017.

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It's Time To Redefine The Good Life

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It's Time To Redefine The Good Life

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds. 

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Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

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Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).

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Nearing the end of President Trump’s First 100 Days, a new survey finds nearly half of FORTUNE® 1000 workers in U.S. believe the country is headed in “wrong direction”

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Nearing the end of President Trump’s First 100 Days, a new survey finds nearly half of FORTUNE® 1000 workers in U.S. believe the country is headed in “wrong direction”

Forthcoming survey also highlights employees’ attitudes about corporate social activism amid the uncertainties of the new presidential administration

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