Setting the record straight -- Park West Galleries Objective:  Park West Gallery is one of the largest independent art galleries in the United States and hosts a number of auctions on cruise ships throughout the world.  Park West was being targeted by a number of its competitors and was the focus on an Inside Editionstory.

Strategy:  To enhance its on-line presence and use its artists as its spokesperson, while positioning the gallery and its experts in a number of other stories for

Results: We successfully placed stories in a number of local and national publications and increased the on-line presence of the gallery through additional websites for the gallery and individual artists, search-engine optimization and blog posts.