Restoring trust in the City of Detroit Daniel J. Cherrin became Detroit’s lead spokesperson and brand builder following a tumultuous period in Detroit’s history. Cherrin helped restore the integrity back to the office of Mayor and the trust back to city government.  He was appointed by Detroit’s 61st Mayor, Kenneth V. Cockrel Jr. as the Communications Director and Press Secretary for the City of Detroit in September 2008.

As Detroit’s Chief Communications Officer, Cherrin was responsible for creating, implementing and expanding strategic communications strategies for America’s 11th largest city.  Cherrin also prepared speeches for the Mayor, including the inaugural address; State of the City, the Mayor’s annual budget message and many others and served as the Mayor’s liaison to the White House Office of Intergovernmental Affairs and the President’s Director of Auto Recovery and Workers.

Cherrin coordinated Detroit’s efforts in compiling requests for the American Recovery and Reinvestment Act (ARRA) for the U.S. Conference of Mayor’s other federal appropriations requests.  Cherrin represented the City of Detroit at the U.S. Conference of Mayor’s winter meeting in 2009, along with the Mayor and worked with the city’s lobbyists in prioritizing requests and securing funding for the city.

Cherrin, a member of the Mayor’s Cabinet, also advised and created the strategic communications plans for a number of City departments, including: the Detroit Fire DepartmentMunicipal Parkingand the Department of Public Health & Wellness and led the communication efforts for a number of international events on behalf of Detroit, including: The NCAA Final Four; the North American International Auto Show; the Annual Thanksgiving Day Parade; Motown’s 50th Anniversary; Recycle Detroit; Detroit’s Spring Clean Up and Angel’s Night.