CLIENT NEWS RELEASE

The collaborative, limited-edition subscription boxes will include curated men’s essentials handpicked by Jim Beam Black, making trends more accessible to men across America

Gentleman’s Box, a premier grooming subscription box for men, and Jim Beam Black®, the world’s highest-rated bourbon according to the 2016 International Wine & Spirits Competition*, have partnered to release a series of limited-edition boxes. Each uniquely-themed Gentleman’s Box will be equipped with a variety of premium accessories that will help any guy of legal drinking age elevate his taste.

“The subscription box industry has been growing at a rate of 200 percent a year for the last five years, and the industry shows no signs of slowing,” said Gentleman’s Box co-Founder Chris George. “The goal of each Gentleman’s Box is to help someone become a better gentleman by discovering new products they would have never tried before. Jim Beam was a legendary southern gentleman and his namesake bourbon represents the heart of our brand, making Jim Beam the perfect partner for our subscribers.

The collaboration will be available for purchase, by subscribing to Gentleman’s Box, nationwide throughout the month of May, just in time for the summer season. Current and new Gentleman’s Box subscribers can order their limited-edition “southern gentleman” box, curated by Jim Beam Black at www.GentlemansBox.com, for $25 (suggested retail value is $100). The second Jim Beam Black Gentleman’s Box will release in fall 2017. 

“Jim Beam Black is a brand focused on providing fans with the tools for elevated life experiences,” said Rob Nelson, Senior Marketing Director at Beam Suntory. “Gentleman’s Box is equally passionate about premium, quality products to elevate your style and this collaboration provides subscribers with just that.”

Jim Beam Black is a premium Kentucky Straight Bourbon Whiskey with a flavorful character made to be sipped and savored. At 86 proof, this bourbon is aged longer than original Jim Beam Bourbon in the same white oak barrels, giving it a full-bodied flavor with smooth caramel and warm oak notes.

To reserve your limited-edition Jim Beam Black-inspired Gentleman’s Box, visit www.GentlemansBox.com.

*Awarded International Wine & Spirits Competition’s Bourbon Trophy. All trademarks are the property of their respective owner.

About Gentleman’s Box

The Gentleman’s Box is a monthly subscription box service that delivers upscale, high-end grooming, style and fashion essentials for men. With each box containing four to five hand-selected variety items, as well as the latest issue of GQ magazine. The average value of products delivered is $100 for only $25 per month. With a Gentleman's Box subscription, you'll receive a uniquely themed box every month, centered around an iconic and noteworthy gentleman. The products inside are selected to capture that person’s style and class. The goal of each Gentleman’s Box, is to help someone become a better gentleman by discovering new products they would have never tried before.  For more information, visit https://gentlemansbox.com.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whiskey to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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