Sustainable Brands® announces Bill Ford, Executive Chairman, Ford Motor Company, as an Opening Night keynote speaker at SB’17 Detroit, May 22-25th at the Cobo Center in downtown Detroit. Bill Ford will share Ford Motor Company’s transformative journey toward delivering innovative good mobility products and services to 21st-century customers, Monday, May 22, at approximately 5:15.

Ford’s sustainability strategy has become an integral part of its business, and the company has emerged as a global leader in developing new and sustainable solutions to mobility challenges through its subsidiary, Ford Smart Mobility, LLC. Ford also hosted the first-ever “Go Detroit Innovation Challenge,” where entrepreneurs and innovators developed solutions that could meet the needs of people living in Detroit. One thousand challenge participants from all around the country generated more than 150 ideas to address the challenges raised directly by the community.  Attendees at SB’17 Detroit and global business leaders in the Sustainable Brands community will be able to hear first-hand how mobility and sustainability can work together to solve critical issues for people around the world.

“I believe the purpose of a company is to make people’s lives better,” said Ford. “Contributing to a better world has always been a core value for us, and with sustainability embedded throughout our company, we run a strong and responsible business that helps our customers, our employees, our communities and our planet.”

Nearly 2,000 global business leaders, top brand strategists, and leading sustainability practitioners will convene at SB’17 Detroit to discover how brands are repositioning themselves for success against a backdrop of changing societal needs. In addition to conference programming, The Activation Hub at SB’17 Detroit will be fertile ground for collaboration leading to breakthrough ideas. Ford Motor Company will host the Good Mobility pavilion within the Activation Hub and feature facilitated conversations about redefining, redesigning and delivering the ‘good life’ in mobility.

Further information about the conference program, along with a complete list of confirmed speakers, can be found on the conference website at www.SB17Detroit.com. Registration is now open and various ticket types are available, including access to Opening Night presentations and conversations with Bill Ford.

About Sustainable Brands

Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in San Francisco, CA.

 

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