Monitor On-Line ChatterCreate Google-Alerts and Twitter-Alerts for your name, company’s name and top leadership.
Employ free other services to monitor to monitor your reputation such as: Hootsuite, Alexa, and Socialmention.
Develop Channels of Communication Such as a blog, Twitter, Tawlkin, VMS and Facebook
Establish a crisis communications response team. Know who in and out of your company can respond quickly to an issue.
Engage the community. Just as you do off line, keep those on line engaged in what you do and build support for when you need it.