1. Monitor On-Line Chatter. Create Google-Alerts and Twitter-Alerts for your name, company’s name and top leadership.
  2. Employ free other services to monitor to monitor your reputation such as: Hootsuite, Alexa, Social Media Mention and others.
  3. Know the influentials and who most people listen to in your industry.
  4. Engage the community. Just as you do off line, keep those on line engaged in what you do and build support.
  5. Be open, honest and authentic. Include your name, if appropriate the company and make statements in complete disclosure of any potential bias.