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Trade Show Marketing

Business leaders in Vancouver take plastics pledge long before G7 gather in Quebec

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Business leaders in Vancouver take plastics pledge long before G7 gather in Quebec

A lot of the discussion at the G7 summit next month will focus on ocean sustainability and a plastics charter still being negotiated with G7 nations, led by Environment Minister Catherine McKenna. While the Prime Minister focuses his ocean’s agenda is expected to focus on three areas: combating overfishing, reducing the dumping of harmful plastics and finding ways to help coastal states — including parts of the United States — cope with rising sea levels, corporations are already redesigning their business around cleaner oceans.

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5 Tips in Planning Events That Are Newsworthy

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5 Tips in Planning Events That Are Newsworthy

Organizing a trade show is not easy. The preparation in site selection, speaker solicitation, and event promotion alone takes a full year or more. Getting the media to come to your event is also a chore. Depending on the issues being discussed and location can determine whether or not the media takes interest. So here are 5 tips in planning an event and bringing the media there to talk about

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