Nonprofits are starting to experience a giving gap where they are relying on legacy donors to support their organization and cannot find new donors to give at the levels of the legacy donors. It is time for nonprofits to pivot and think differently if it wants to remain relevant and sustainable. Here is a road map to changing the narrative about how you think about nonprofits and the impact you are making.
The short answer is yes! Many association leaders struggle with the issue of advocacy. Would the organization loose its non-profit status if it took a position for or against something in the legislature.
Social media continues to evolve, but it has become a vital tool to advance the association's mission and agenda bygiving us the ability to start the conversation.
To be effective in its' advocacy efforts, whether it is before Congress or the governor, associations need to be relevant to the conversation and have something meaningful to contribute.
Why are relationships important? Not just between a legislator and an association, but between an association and its members?
Associations need its' members to become more engaged on advocating for or against an issue. Without member support, the association's lobbyist has little standing to advance or oppose an issue.