#ClientNews #sustainbrands #SustainableBrands #G7 #Sustainability #CorporateSocialResponsibility #Vancouver #Quebec #Oceans #Plastics #BASF #P&G

3,000 of the leading sustainability and corporate social responsibility leaders will convene June 4 -7 in Vancouver, British Columbia for a conversation on brand innovation for the 21st century at Sustainable Brands®.  This includes how the industry is already leading efforts to create innovative products and reduce, reuse or eliminate plastics from the production process, while others are leading campaigns to clean our oceans and use the plastics that wash up on our beaches.

Take a look at their board and members and I would also be able to make any introductions. You can find the full program here and a list of some of the brands that will be represented @SB18Vancouver, here.

Sustainable Brands – SB18Vancouver

Vancouver Convention Centre

June 4-7, 2018



Register for press credentials here:


I invite you to Sustainable Brands to talk with these industry leaders, in anticipation of the G7 Summit, or I am happy to arrange live remote interviews in the center of our activation hubs.


A lot of the discussion at the G7 summit next month will focus on ocean sustainability and a plastics charter still being negotiated with G7 nations, led by Environment Minister Catherine McKenna. While the Prime Minister focuses his ocean’s agenda is expected to focus on three areas: combating overfishing, reducing the dumping of harmful plastics and finding ways to help coastal states — including parts of the United States — cope with rising sea levels, corporations are already redesigning their products to exceed the standards being discussed by the G7.

McKenna said recently that Canada has a role to play in developing products that are easier to recycle and Canadians can do more to reduce the amount of single-use plastics in their lives.  He will also try to use the charter to push the G7 to work with industry to develop less harmful products and help developing nations create better waste disposal systems to keep plastics from the water.

But the industry is already working to develop less harmful products and working to clean our oceans. The week before the G7, 3,000 of the world’s leading sustainability executives will be in Vancouver, for Sustainable Brands annual gathering, to highlight their work in enhancing the circular economy for plastics and reduce packaging waste.  For example,


Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future.


  • National Geographic’s Clever New Cover Contains Chilling Warning About Plastics
  • U.S. Plastics Producers Aim to Recycle or Recover 100% of Plastic Packaging by 2040, Link
  • WRAP Convenes 42 CPG Giants in Global Pact to Eliminate Plastic Packaging Waste, Link


The goal with Sustainable Brands is to bring together all the parts of the ecosystem required to bring a more environmentally and socially respectful and resilient brand to market – from technical sustainability, packaging, material, and supply chain experts to brand strategy, marketing, and innovation professionals. 

In addition executives from companies such Dow, BASF, Ford, REI, MEC, Carlson Rezidor Hotel Group, Nestlé, Proctor & Gamble, Thomson Reuters, Sustainable Packaging Coalition, Salesforce, Sephora, PWC, Thomson Reuters, Target, ExxonMobil, Lowe’s Canada, and Dupont, the following confirmed brand leaders are confirmed and we would be happy to arrange interviews for you:

  • Marc Pritchard, Chief Brand Officer of Procter & Gamble
  • Alex Thompson, REI, VP Communications and Public Affairs
  • Rossann Williams, President, Starbuck's Canada
  • Kaj Tork, Max Burgers
  • James “Lightning” Wilks, Producer, The Game Changers
  • Steve Vranakis, Executive Creative Director, Google Creative Labs
  • Catherine Blades, Chief Brand and Communications Officer, Aflac
  • Jill Cress, CMO of National Geographic
  • Anne-Maria Salonius, Head of Finland Division at Bank of Åland
  • Andre Angel, CEO of TangoTab Software
  • Emmanuelle Wargon, SVP Corporate Affairs, Danone

I hope you will be able to join us. Regardless, we welcome the opportunity to remain a resource to you on stories related to climate change, sustainability, and corporate social responsibility. 

If you prefer not to receive future emails about this event, I am happy to remove you from our media list. I am also happy to facilitate interviews with any of our speakers in advance of the event if you are unable to attend, however, I hope you are able to join us.  

About Sustainable Brands.  Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is hosted by Sustainable Brands Worldwide, a division of Sustainable Life Media headquartered in San Francisco, CA. #Goodlife, #SBIO, @Sustainbrands #SB18Vancouver, www.SB18Vancouver.com. 



313.300.0932 dcherrin@northcoaststrategies.com

NorthCoastStrategies.com @dancherrin