Building relationships -- The University of Windsor Objective:Canada’s 11th largest university is located on the border of Michigan and Ontario but still draws more students from Canada and other countries besides students from the United States. The University of Windsor wanted to raise their brand identity in Michigan as a way to enroll more American Students.

Strategy:To work with University officials and professors to share their story and profile their research in the American media, using the news cycle as a way to offer reporters new experts with a unique perspective on current events. In addition, to further raise the profile of the University, we positioned the University President to speak at a variety of events and meet with a number of key influencers in the state.

Results: North Coast Strategies secured national and local media attention for Canada’s 11th largest university, including: Christian Science Monitor, Detroit News, Detroit Free Press, WJR and others and developed collaborative efforts with a number of universities and business organizations in Southeastern Michigan.