Brand positioning -- Marco Andretti ObjectiveIndy Racing Champion Marco Andretti wanted to secure non-traditional sponsors for his racing career and help distinguish himself from his family’s racing legacy.

StrategyOur strategy was to position Marco in media outside of the racing community to enhance his profile, distinguish his personal brand and help him secure non-traditional sponsorships.

ResultsWe secured non-traditional national media for Marco Andretti, the 2006 Indy Racing League Rookie of the Year, including: The New York Times, Brandweek, Teenmag.com and Seventeen.