In the end game, the success of a campaign is not based on cash alone, it is based on a victory and in coming in first. To win, We The Voter, still need to understand who the candidates are, what they stand for and what they will stand for once elected.
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Timing is everything and if you are planning to launch a new product on today (June 15) or make a major announcement, I would reconsider. In launching a product, announcing an event or otherwise trying to make news in a time when reporters are working on multiple stories at once, while posting to their social media feeds, timing is everything.