Whether you are a target of regulatory hearing or your industry is the focus, being prepared is important to any successful outcome.
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It is okay if you don’t tap social media due to regulatory restrictions or it just does not fit your customer base, but you should have someone dedicated to monitoring various social media channels to avoid damage to your company’s reputation.
Knowing the law around communicating your message will help protect you and your company.
Today companies must commit to a stronger digital strategy, leveraging websites and social media channels as the primary media for disseminating your messages and setting the record straight.
If confronted by a reporter who looks like they are working on a smear piece of the organization or partner, stop and address the reporter directly. Always looking at them, repeating their questions and stick to your key messages.
To remain relevant you should create a content calendar of topics to stay in front of your target market and integrate with other media and marketing outreach such as newsletter or social media posts. This will help develop relationships with other key influencers.
There are more businesses looking to stay out of the media than get their name in the paper or their logo on TV. A good publicist or PR firm can work with reporters, editors and producers to keep their clients out of the media, as much as they can work to get them in. Here's how.
Engaging the media helps you build credibility, establish trust and raises awareness about the organization. You should work to develop proactive relationships with reporters covering issues important to the organization and develop content or collect data to help reporters tell unique stories about issues important to the company.
Here are 9 different ways to get on TV or in the newspaper.
Moving your audience to action is about influencing how they think and feel and ultimately, what you want them to do. By understanding the desired outcomes at the start, you’ll be able to develop messages that drive your key audiences to action, with these three east tips.
The interview starts at Hello and ends at Goodbye
Congratulations on getting the interview. Now following these steps before you ever talk to a reporter.
If you are not defining the perception you want everyone to have, then everyone defines you based on their own perceptions. And even if those perceptions are wrong, then they are still right as far as the audience is concerned. Here are a few tips to think about before you speak publicly.