Once you know what to say to whom, what is the best medium to share your story/information? Here are 9 things that drive media coverage:


  1. Timeliness: An event that is recent or immediate

  2. Change: An event that is new or different

  3. Impact: An event that is likely to affect many people

  4. Conflict: An event that reflects clashes of thinking, people or policy

  5. Prominence: An event that involves well-known people or business

  6. Proximity: An event that is close to the reporter/reader

  7. Trends: An event based on what will be news

  8. Surprise: An event that is a departure from the norm

  9. Useful: An event that centers around education