Key messages are statements you want to convey to a specific stakeholder that includes the action you want them to take after they listen to you, supported by the facts through statistics, trends, pictures and stories.

Here are 4 types of messages to convey to your intended audience:

  1. Fact/ Result  
  2. Problem/ Solution
  3. Advocacy or Call to Action
  4. Benefits

Stick to these 4 message types to deliver meaning messages to help move a stakeholder from armchair to advocate.