Moving your audience to action is about influencing how they think and feel and ultimately, what you want them to do. By understanding the desired outcomes at the start, you’ll be able to develop messages that drive your key audiences to action.

  1. THINK: We want to get people thinking about the topic if they’re not already, or thinking about the topic differently if there is something new or different they don’t know about the topic.
  2. FEEL: Feeling is about connecting an emotion with a topic. Once you get your key audiences to think about something, we want them to feel strongly about the specific topic.
  3. DO: “Do” is about articulating the actions you want key audiences to take. When people feel strongly about something, they’re more likely to take action.

KEY MESSAGE DEVELOPMENT

Who is your audience/stakeholders?

What do you want to tell them?

What do you want them to do?

SUPPORTING MESSAGE - PROOF POINTS

(If someone asks, “Prove it!,” How would you back up your statement)

ANECDOTES & ILLUSTRATIONS

(Now that you have the message, help your stakeholder connect by bringing your message to life with stories.)

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