1. Avoid industry jargon and initials
  2. Avoid yes and no responses
  3. Never say no comment or I don’t know
  4. Don't rush- Breathe and don’t be afraid of silence
  5. Know your facts but If you don’t that’s okay, just say so
  6. Don't repeat negatives
  7. Maintain eye contact
  8. Remember to smile – unless it is a crisis-- But most importantly, be yourself!
  9. Avoid nodding at questions
  10. Don’t fill silence – Use silence to think of your response
  11. Have fun
  12. “If you don’t want it quoted, don’t say it at all.”