I want to pop your bubble!

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I want to pop your bubble!

In business, all we have is our reputation, so what happens when somebody is spreading misinformation about you, but you don’t know about it since you are in your bubble.

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5 Tips in Planning Events That Are Newsworthy

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5 Tips in Planning Events That Are Newsworthy

Organizing a trade show is not easy. The preparation in site selection, speaker solicitation, and event promotion alone takes a full year or more. Getting the media to come to your event is also a chore. Depending on the issues being discussed and location can determine whether or not the media takes interest. So here are 5 tips in planning an event and bringing the media there to talk about

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The Investing Power of Millennials: Redefining the Good Life

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The Investing Power of Millennials: Redefining the Good Life

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017.

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It's Time To Redefine The Good Life

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It's Time To Redefine The Good Life

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds. 

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Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

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Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).

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Naked & Exposed We Are All At Risk Of Attack, But Are You Prepared?

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Naked & Exposed We Are All At Risk Of Attack, But Are You Prepared?

From toys to medical devices, the world is a more connected place, exposed to hackers and other threats, that can result in serious injury or damage, both physically and to your financially to your reputation. We are naked and exposed and vulnerable to the risks of living in a connected life in the Internet of Things (IoT).  While politically fragmented, Friday's attack proves our world is more connected than ever.  

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Nearing the end of President Trump’s First 100 Days, a new survey finds nearly half of FORTUNE® 1000 workers in U.S. believe the country is headed in “wrong direction”

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Nearing the end of President Trump’s First 100 Days, a new survey finds nearly half of FORTUNE® 1000 workers in U.S. believe the country is headed in “wrong direction”

Forthcoming survey also highlights employees’ attitudes about corporate social activism amid the uncertainties of the new presidential administration

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Gentleman’s Box and Jim Beam Black® Embark on Year-Long Partnership, Pairing Quality Bourbon with Quality Style

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Gentleman’s Box and Jim Beam Black® Embark on Year-Long Partnership, Pairing Quality Bourbon with Quality Style

Gentleman’s Box, a premier grooming subscription box for men, and Jim Beam Black®, the world’s highest-rated bourbon according to the 2016 International Wine & Spirits Competition*, have partnered to release a series of limited-edition boxes. Each uniquely-themed Gentleman’s Box will be equipped with a variety of premium accessories that will help any guy of legal drinking age elevate his taste.

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5 Minute Media Training – The Ambush

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5 Minute Media Training – The Ambush

If confronted by a reporter who looks like they are working on a smear piece of the organization or partner, stop and address the reporter directly. Always looking at them, repeating their questions and stick to your key messages. 

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How to remain relevant with all this fake news?

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How to remain relevant with all this fake news?

To remain relevant you should create a content calendar of topics to stay in front of your target market and integrate with other media and marketing outreach such as newsletter or social media posts.  This will help develop relationships with other key influencers.

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6 TIPS FOR STAYING OUT OF THE MEDIA

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6 TIPS FOR STAYING OUT OF THE MEDIA

There are more businesses looking to stay out of the media than get their name in the paper or their logo on TV. A good publicist or PR firm can work with reporters, editors and producers to keep their clients out of the media, as much as they can work to get them in. Here's how.

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These three things will help you get in front of a real reporter

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These three things will help you get in front of a real reporter

Engaging the media helps you build credibility, establish trust and raises awareness about the organization. You should work to develop proactive relationships with reporters covering issues important to the organization and develop content or collect data to help reporters tell unique stories about issues important to the company. 

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