Exposure is the new reality

Comment

Exposure is the new reality

There are steps we can take to protect our information and the information people give to us in trust. If that trust is breached there are also steps you can take to minimize any damage to your reputation.

Comment

In a crisis, you manage in the moment

Comment

In a crisis, you manage in the moment

In difficult times we do not want you to point fingers we need your help in knowing everyone is okay and that everyone will be okay.  Then we need to understand what happened and then how it happened and how you are going to prevent a crisis like this from ever happen again.

Comment

Want to become a thought-leader, try these speaking forums

Comment

Want to become a thought-leader, try these speaking forums

The nation's leading experts often command large fees to speak before groups at conferences and trade shows. There are other forums where experts, policy makers or celebrities are invited to speak, given the right issue and audience.  Here are some of the best forums to try to get invited to speak at.

Comment

5 things to include in your social media policy

Comment

5 things to include in your social media policy

At home and the office, it pays to be more social, but does your company have a social media policy and if so, are your employees listening, or better yet, Are You Listening To Your Employees? Keep these 5 things in mind in crafting your social media policy.

Comment

Can you live off of $4.20 for 24 hours, as your only source of food?

Comment

Can you live off of $4.20 for 24 hours, as your only source of food?

1.3 Million people living in Michigan rely on just $4.20 to feed themselves. In fact, 1 in 7 individuals rely on SNAP, Supplemental Nutrition Assistance Program (formerly known as “food stamps”), to eat and/or feed their family — 27% of whom, are children, 28% of whom are 60 or older — That’s only $1.20 per meal.  Yad Ezra, Michigan's only Kosher food pantry is challenging the community to live of $4.20 for food on July 11-12 and see what it feels like to live on SNAP. You've been SNAPPED and I challenge you to join me.

Comment

Business Must Embrace Social Media

Comment

Business Must Embrace Social Media

Facebook, Twitter and Instagram is no longer used to post what your college roommate from decades ago had for dinner. Social media is a vital tool to a companies sales funnel and managing its reputation. For many companies it is the first line of defense, an early warning system into issues becoming problems and problems turning into crises. To manage risk and monitor the digital chatter, companies should have a social media policy. Here are a few tips in drafting that policy.

 

Comment

I want to pop your bubble!

Comment

I want to pop your bubble!

In business, all we have is our reputation, so what happens when somebody is spreading misinformation about you, but you don’t know about it since you are in your bubble.

Comment

5 Tips in Planning Events That Are Newsworthy

Comment

5 Tips in Planning Events That Are Newsworthy

Organizing a trade show is not easy. The preparation in site selection, speaker solicitation, and event promotion alone takes a full year or more. Getting the media to come to your event is also a chore. Depending on the issues being discussed and location can determine whether or not the media takes interest. So here are 5 tips in planning an event and bringing the media there to talk about

Comment

The Investing Power of Millennials: Redefining the Good Life

Comment

The Investing Power of Millennials: Redefining the Good Life

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017.

Comment

It's Time To Redefine The Good Life

Comment

It's Time To Redefine The Good Life

In spite of a chaotic political arena, a majority of Americans share the view that The Good Life is defined by connections to people and planet more than by material wealth and consumption. Furthermore, Americans are looking to brands to take the lead in showing them how they can make a more fulfilling life according to a US study of 1,000 adults 18+ conducted in April 2017. The Enabling the Good Life Report from Sustainable Brands and Harris Poll released today shows the dramatic shift in American attitudes and reflects a gap between people’s new aspirations and the ways business responds. 

Comment

Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

Comment

Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).

Comment

Naked & Exposed We Are All At Risk Of Attack, But Are You Prepared?

Comment

Naked & Exposed We Are All At Risk Of Attack, But Are You Prepared?

From toys to medical devices, the world is a more connected place, exposed to hackers and other threats, that can result in serious injury or damage, both physically and to your financially to your reputation. We are naked and exposed and vulnerable to the risks of living in a connected life in the Internet of Things (IoT).  While politically fragmented, Friday's attack proves our world is more connected than ever.  

Comment

Nearing the end of President Trump’s First 100 Days, a new survey finds nearly half of FORTUNE® 1000 workers in U.S. believe the country is headed in “wrong direction”

Comment

Nearing the end of President Trump’s First 100 Days, a new survey finds nearly half of FORTUNE® 1000 workers in U.S. believe the country is headed in “wrong direction”

Forthcoming survey also highlights employees’ attitudes about corporate social activism amid the uncertainties of the new presidential administration

Comment

Gentleman’s Box and Jim Beam Black® Embark on Year-Long Partnership, Pairing Quality Bourbon with Quality Style

Comment

Gentleman’s Box and Jim Beam Black® Embark on Year-Long Partnership, Pairing Quality Bourbon with Quality Style

Gentleman’s Box, a premier grooming subscription box for men, and Jim Beam Black®, the world’s highest-rated bourbon according to the 2016 International Wine & Spirits Competition*, have partnered to release a series of limited-edition boxes. Each uniquely-themed Gentleman’s Box will be equipped with a variety of premium accessories that will help any guy of legal drinking age elevate his taste.

Comment